Developing a brand for yourself can help you grow personally and professionally. When you have a strong personal brand, you give yourself a greater visibility that leads to collaboration and a healthier bottom line for you and your organization.
Focus on these areas:
Novelty: Define a specialized and discernible skill, become the expert, and be confident.
Novelty Example: Babe Ruth
Dependability: be reliable and consistent, just like a well-branded product.
Dependability Example: Walt Disney
Personality: Define your core values, your goals, your behavioral traits, and your identity.
Personality Example: Oprah
Attitude: Do you command presence? Express your brand boldly and definitively.
Attitude Example: Tony Robbins
Appearance: How do you want to be perceived? As professional? Approachable? High-powered? Cutting Edge?
Appearance Example: Steve Jobs
Competencies: Be competent in communication, reliability, thoroughness, and follow-through.
Competencies Example: Martin Luther King Jr.
Originality: Define what the unique value is for your target audience. What are you known for?
Originality Example: Elvis Presley
Ethics: What is your ethical will? What do you want to instill in generations to follow? Earn your reputation.
Ethics Example: Rosa Parks
Get started by being more visible in your community, believing in possibilities, networking, and building relationships. Most importantly, be remembered positively.